After earning her M.S. in food science from the University of California, Davis, Ali has been a part of New Belgium’s Sensory program since 2012, becoming the Sensory manager in 2019. During this time she has run finished product and in process panels and trainings for quality assurance as well as implemented descriptive analysis and sour beer panels for product development. The system of training and panelist performance tracking she developed provides robust, actionable data to ensure only top-quality beer is produced. Most recently she has been expanding a consumer studies program for both quality assurance and marketing. As a brewing sensory expert, she has spoken at multiple brewing conferences, authored methods for both ASTM and ASBC, and continues to research new methods and best practices, keeping New Belgium on the forefront of sensory science.